Why Traditional Banners Are Still Very Relevant In Today’s Marketing

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In the advent of Internet era, more and more businesses have started to bring their businesses online and together with this, the online advertising industry proliferated and now becomes a giant force in the overall advertising industry.

But despite of this unprecedented growth in online digital advertising, the traditional advertising with banners still proved to be relevant. Below are the reasons why.

Vinyl Banners are Practical

Not all businesses can fully migrate online. There are still shops that need offices and physical stores. In order to maximize the advertising effort of a businesses, a lot of businesses uses vinyl banners to highlight services and even make people aware of their brands.

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They make use of their store’s available spaces to communicate with their target customers in their area. Some even prints large format banners on a busy highway and showcase their products or services.

And the good thing about these banner ads is that you can re-use them over and over again, year after year as long as the manufacturers and printers of your banners use a high quality printers, inks and materials.

Great ROI

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Since you can re-use them how many times you want (as long as they are still pleasing to the eye of your customers), businesses using vinyl banner ads are getting higher ROI on their investment.

The cost is very minimal as you only have to print once.

Memorability

Do you know that a human brain can process an image in less 13 MILLISECONDS?! That’s according to a recent discovery by MIT neuroscientists.

This is the reason why still lots of large businesses are using large format banners to promote their products and to “insert” ideas in their target customers’ minds.

Photo by Jakob Owens on Unsplash

Blown away by the discovery above? How about this;

Humans have a remarkable ability to remember pictures. It was shown several decades ago that people can remember more than 2,000 pictures with at least 90% accuracy in recognition tests over a period of several days, even with short presentation times during learning. (Source)

So the next time you have a space in your store that you think is ideal for a sign or vinyl banner, go for it! Visit Custom Graphix pre-made vinyl banners, wether you are looking to open up a new store for your business or advertise your existing car wash business.

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