What Marketing Collateral Do Businesses Need for Trade Shows – Customgraphix Phoenix, Arizona


What Marketing Collateral Do Businesses Need for Trade Shows – Customgraphix Phoenix, Arizona

Trade shows represent exciting opportunities for businesses of all sizes, but the exhibitors need to get everything right if they want to make a good impression. One may be wondering, though, what marketing collateral does a business need for their trade show? Keep reading to learn specific, effective advice, provided by Customgraphix Phoenix, Arizona, on what to bring and why. Marketing at trade shows requires a lot of mindful preparation to ensure the branding is visible and that the message is clear. To accomplish this, businesses have to prepare some critical materials, including but not limited to brochures, banners, branded linens, business cards, and more.

Trade Show Marketing Collateral – Branded Table Skirts

With less than thirty seconds to make a lasting first impression, one has to make sure their booth looks inviting. Moreover, the first thing people tend to glance at is the table. If it’s disorganized, boring, or even a little bit random, it may deter people from taking a closer look.
First impressions matter; This reigns true in business as well. Mere moments can decide whether you gain or lose a client.
If your business frequently attends events where a table with a booth is set up to attract customers to it, giving the right first impression is vital. Every moment is an opportunity to attract or repel potential customers. What is one of the simplest and cheapest ways to attract clients, increase sales, and make a good impression? Invest in Customgraphix printed tablecloths.
Customgraphix table cloths are an easy way for your table to stand out, marked with your brand, amidst the sea of other enterprises. While your team may be composed of the highest-order professionals and your products and services are of the highest caliber, if your branding fails to appear professional or attractive, you may still lose more than you gain.

Trade Show Marketing Collateral – Pop-Up Banners

The simple truth is that a small business needs every advantage they can get when they are in a convention hall with hundreds of other competitors, all vying for the same attention from the passer-by. One needs something that will broadcast their brand name, capturing the curious eye of everyone coming down the aisle, and bring people to their booth. The best way to do just that is via bright and beautiful Customgraphix pop-up banners that showcase a brand, its identity, and its mission.

Of course, every business is all about profit. While everyone knows how essential marketing is to boosting profits, one shouldn’t break the bank with the effort. With Customgraphix pop-up banners, this is a non-issue. Our sturdy, easy-to-install pop-up banners are very cheap. They are one of the very best options to get a brand noticed by large audiences at a low cost, which makes them a wonderful return on investment.

Customgraphix pop-up banners can save a lot of time. They can be installed and removed within seconds. There’s no complicated structures to assemble and no frustrating hours spent trying to build them. They take very little time to raise up, and just as little time to be taken down. This means that one may quickly and easily get their trade show booth set up at the beginning of the event, and then remove it with no more fuss when it ends, saving both time and effort. All of this helps our clients set up the best possible trade show booths.



Trade Show Marketing Collateral – Booth Graphics

Booth messaging needs to be able to communicate both up-close and across the convention hall. This means that the graphics designed for it need to be large and legible. One may print a custom vinyl banner designed to compliment the booth space with a bold, readable logo. One may even supplement this logo with an engaging graphics wraparound for the outer surface of the booth. One can make sure that their graphics can communicate the necessary information from a distance by zooming out on the design, and by printing a test sample.

Trade Show Marketing Collateral – Handouts, Pamphlets, and Business Cards

In addition to these commendable assets that stay up at the event itself, it’s not a terrible idea to produce something that the visitors can take with them, that will remind them of the brand for awhile after the event ends. One should try to provide some added value to these marketing materials in order to prevent them from getting immediately forgotten and thrown out straight away. For example, an awning business may want to include a pamphlet with tips on how to control insects around the home during summer.

Trade Show Marketing Collateral – Getting Started with Customgraphix Phoenix, Arizona

Regardless of how innovative and creative one’s ideas are, they will need the help of the old-fashioned, sturdy, high-quality branding tools such as banners, pop-up stands, posters, graphics, etc. if they wish to stand out and appear truly professional.
One may contact us at Customgraphix Phoenix, Arizona to bring this vision to reality and ensure that their presence at the upcoming event or trade show can really make an impact. Our custom trade show banners simply demand attention, and are guaranteed to attract visitors to one’s display booth or any place such an attention is required. Our custom trade show banners sport a bold, professional look while clearly displaying one’s preferred graphics and/or message. Our custom trade show banners are produced out of the highest-quality material, using state-of-the-art printing technology which is always guaranteed t make one’s design stand out in the best way possible.
One shouldn’t risk their business’ reputation with unreliable printing agencies. Our Phoenix, Arizona custom trade show banners always guarantee the best quality possible. Our printing process is closely overseen by highly experienced and well-trained graphics technicians we are proud to have on our team. They are tasked with examining each coloration layer for accuracy and perfect reproducibility, and are continually referring to our client’s original image file for pixel-perfect design and color accuracy.
While we offer numerous existing templates across a wide range of different categories, our customers are not required to use one of them. We have provided an online design tool which allows our customers to design their own Customgraphix pop-up banners from scratch, by using a blank template or by uploading a wide range of file types for pre-designed graphics. Additionally, we offer free design services in which we can design a graphic for you, or improve an existing design, completely free of charge.