Types of Outdoor Advertising – Six Most Popular Options

Types of Outdoor Advertising – Street Furniture

This type of outdoor advertising is best for building awareness in areas with high foot traffic. These may often be seen in bus shelters, on park benches, telephone kiosks, and newsstands.

Types of Outdoor Advertising – POS Displays

POS (Point of Sale) display advertising is yet another example for efficient outdoor advertising. Most people encounter POS ads while shopping in grocery stores, eating at restaurants, and shopping at department stores. These types of adverts often display creative and inventive imagery the point of which is to inspire the buyers to make additional purchases right there at the register. These types of ads work particularly well in capturing the customer attention with low-cost branded items such as candy, chips, and soda.

Types of Outdoor Advertising – Mobile Billboards

Not much different from transit advertising, mobile billboards are yet another form of outdoor advertising where the ad can reach wide audiences by being placed on the side of a truck or a trailer. This type of advertising can serve a dual purpose as delivery trucks can be used for product launches, special displays, and even standard marketing.

Types of Outdoor Advertising – Guerrilla Outdoor Advertising

This is the most unconventional form of outdoor advertising. However, it can get very creative as a result, by including tactics such as – employing team members to pass out flyers, holding flash mob events, or even opening pop-up shop events. This type of advertising is only limited by one’s imagination (and the local community regulations, of course). To make use of this tactic, one should first consider or conduct research on the areas within their local community where their target audience is most likely to gather, and go on from there. As an example, one may hand out promotional flyers or printed postcards outside of a theater or a sporting event.

Types of Outdoor Advertising – Which Type Is The Right One for You?

By considering the benefits of the six most popular types of outdoor advertising we have listed above, one is all set to decide which one of them would benefit their business the most.
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