Top Five Benefits of Customgraphix Print Marketing for Business


How long have you been in business? Have you ever considered the use and the effectiveness of printed marketing tools for your business? With the rising hype about digital marketing, it can be easy to forget about the proven success of printed, physical media. Does this mean that printed marketing is better than digital marketing?
Today, most business owners are already well-familiar with the benefits of digital marketing. However, one shouldn’t focus on it alone. Print marketing is just as important, and should be used to complement online advertising. How? Continue reading to find out.

Printed Information Is Easier to Read than Reading Digital

When it comes to digital content, many on-screen distractions can prevent one from focusing on the key message. Even though most consumers continue to insist on reading digital material, few actually understand what they have read. The information one reads off of a physical piece of paper, or other print-friendly material, tends to be understood and retained much better than the same information when read off of a screen.

Printed Information is Easier to Comprehend than Digital

Because the printed information is easy to read, it is also easier to understand and, therefore, it is also easier to remember. Printed media rouses up several human senses, which offers more anchors that help potential customers better remember the experience.

Printed Information is Seen as More Trustworthy than Digital

With so many scams existing online, it is natural that the average modern-day consumer has a hard time trusting digital adverts. Many potential customers could simply be scared to click on your advert, and choose to ignore it instead. However, via printed marketing tools, such as postcards, banners, business cards, etc. you may let your target customers know that your business is legit and not a scam.
Printed materials will also enable you to better elaborate on the nature of your business since they feature plenty of space you may use to illustrate your features. Online ads are much more limited in this sense.



Digital Spaces Have Denser Competition

Before digital platforms became an available marketing avenue, almost every business advertised in print. Each time someone took a trip to their mailbox, they would find several coupon books, flyers, and brochures. With so many businesses moving their marketing efforts online, the production of printed adverts has reduced severely.
What does this mean for a modern-day business? This means that modern-day businesses are looking at a huge opening in this avenue as their printed ads are more likely to be noticed with so much less clutter to drown them out. Moreover, owing to the significant decrease in the demand, the print material industry has been forced to significantly reduce their prices. Nowadays, advertising via print is significantly cheaper than marketing digitally. Magazines and newspapers simply don’t have the leverage to demand steep prices for their marketing spaces.

Printed Marketing Efforts Complement The Digital

Using printed material for one’s marketing efforts can be used to boost other forms of marketing. As an example, one may use printed media, such as decals and stickers, to direct their customers to an online advert. Combining the two vastly different avenues of advertising can produce much more favorable results in supporting the idea that printed materials are the cornerstone of marketing media.

Print Marketing is Paramount for Effective Marketing

Modern-day businesses should be able to provide a pleasant, and exciting journey for their customers both online and offline. This will help customers who simply don’t have enough time to spend looking for a business online to easily find the information they need. While increasing numbers of businesses are committing a great portion of their resources on attempts to stand out in the crowded digital platforms, the smart business owners utilise printed marketing materials to boost the visibility of their brand.
While we offer numerous existing templates across a wide range of different categories, our customers are not required to use one of them. We have provided an online design tool which allows our customers to design their own printed marketing tools from scratch, by using a blank template or by uploading a wide range of file types for pre-designed graphics. Additionally, we offer free design services in which we can design a graphic for you, or improve an existing design, completely free of charge.
Whether you already have print-ready art or graphics in mind, or need yet to design it, our assistance is available 24/7 and we are always happy to help you get started with printed marketing tools.