Top 5 Tips for Designing Killer Trade Show Banners Phoenix Arizona


Top 5 Tips for Designing Killer Trade Show Banners

Is there an upcoming trade show you are really excited to show case your brand at? If so, you are not alone. In 2016 alone, an impressive twelve-point-eight billion USD was generated in trade show revenue. Regardless of the industry a business falls into, it almost certainly relies on trade shows to attract new customers and boost their revenue. One of the most surefire ways to attract customers to a booth is by displaying a trade show banner that truly stands out. In this guide, Customgraphix Phoenix, Arizona has revealed our top five tips for creating a killer trade show banner.

Color Psychology

While few think to consider this on their own, the colors that one chooses for their company’s logo, backdrop, advertising materials etc. send a plethora of subliminal messages to anyone who lays their eyes on it. Our evolutionary path has equipped us with strong responses to visual stimuli, colors being an especially important piece of this asset, and even the most self-aware among us find it nearly impossible to resist the sublime implication a color or a palette has on our subconscious brains.
Therefore, color psychology is a valuable tool of many marketing specialists and it applies to every detail, including your promotional materials. There is no reason not to use this to your advantage.
For example, red can make your brand seem exciting while yellow can generate pleasant vibes and a feeling of warmth and comfort. Your prospective customers can lay a single look on your brand and their brains will process its entire story based on very few visual cues; Isn’t that amazing?
The questions to consider when optimizing your palette are as follows: Who is your target audience? What message are you trying to send? What colors appeal to them? How can you use this to communicate with them efficiently with just your advert? You are the only one who can answer the specifics of these questions but once you start exploring this avenue of thought, you’ll find that most of the answers you can find intuitively, being a person yourself.




We already established how and why colors are important for a company’s overall image and promo materials. However, cluttering your custom trade show banner with colors barely distinguishable from one another is an easy recipe for a disaster. If you choose colors with shades too close together, your audience won’t be able to decipher your logo from your background, making it virtually unreadable, bland, and unprofessional. Your audience won’t stand there, peering at your banner, trying to decipher its message. Mere seconds are the deciding factor whether an advert grabs someone’s attention or not. If the advert fails to do so, the average person will simply look away never to think of it again.
Once you have considered the colors you want to display on your custom trade show banner, you should narrow it down to two or three distinct colors at most. Once you’re done, consider the background and make sure that it is distinguishable enough from the rest of it.

Space and Balance

You want your custom trade show banner to communicate to your prospective customers that your business is even-keel and professional. Without the proper spacing and scaling, however, it’s easy for it to come out looking like a jumbled, clumsy mess. Once more, it may be difficult to read and easy to ignore.
You should consider this from the angle of your customers. Imagine yourself at the event, examine your banner, and contemplate whether you would be able to see it clearly from ten feet away amidst the noise and the crowd and many other distractions.  If the answer is no, consider what needs changing to make it truly pop.
Another reason why scaling and spacing are important is that they help communicate uniformity and discipline, two things all consumers expect from a brand they follow. No one wants to purchase from a business that seems like they don’t know what they are doing. This may seem like nonsense at the first glance, but every detail of your design, spacing and scaling included, sends subliminal messages to your audiences which create lasting impressions in their mind. If you get it wrong on the first try, it may be difficult to undo it later.

High Quality Imagery

One wants to make sure the imagery for their trade show banners is professional and of the highest quality. Therefore, one should consider hiring a professional graphic designer to make the designs. Color also plays a huge part in catching the eye of the public, so one should choose them carefully if they want their trade show banners to truly pop. Then, one should employ a good banner and sign manufacturer that can produce a high quality product. The last thing one needs is to create an amazing design but have the end result look trite, lazy, and cheap.

It’s All about The Brand

Once all is said and done, a well-designed trade show banner needs to reflect the brand and business it advertises. This wonderful marketing tool is simply another extension of the business itself. One may always choose to reinforce the marketing efforts in this regard by making additional waves online, via social media, and in the rest of the community.

Customgraphix Trade Show Banners –  Know Your Materials

Customgraphix trade show banners should be apt to deliver your message to the world in a clear and concise way. Don’t allow your message to get lost in the crowd by a bad designs that warps or cracks because it’s been produced from the wrong materials. Refer to this quick guide to make better-informed decisions when it comes to choosing the right materials for your Customgraphix trade show banners.

If you are in the market for a cheap yet effective way to target your ideal customers, spread brand awareness, and more… Customgraphix trade show banners could be the perfect marketing solution for your business.
At Customgraphix Phoenix, Arizona, we specialize in aiding our clients with beautiful, high-quality trade show banners that are guaranteed to get results.
Our trade show banners come in a wide variety of colors, finishes, weights, sizes, and thicknesses ensuring they can accommodate any design and advertising needs.