Top 20 Attention-Grabbing & Clever Billboards
In a lot of our blog posts, we always discuss the high relevance of traditional advertising today even with the ever increasing take over of the online digital ad spaces.
Physical ads though are here to last. Below are our top 5 attention-grabbing billboard ads compilation for today.
1. Formula Toothcare’s “Bite”
This was created by Ogilvy & Mather in Jakarta, Indonesia to reinforce the “strong teeth”.
Creative Directors: Leonardus Bramantya
Art Directors: Erick Sulistio
Copywriter: Ratna Puspita
Photographers: Erick Sulistio
Additional credits: Dian Nurvianty, Yan Yin
Published: 2006
2. Oldtimers Restaurants’ “Tunnel”
Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops.
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Concept: Francesco Bestagno, Alexander Hofmann
Creative Director / Art Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Graphic Design: Daniela Schabernak
Photo: Hannes Kutzler
Production: Norbert Rabenseifner
Published: March 2007
3. Panasonic’s “Nose Hair Trimmer”
The nose hair of the man are actually electric grid wires. It shows that it’s a bit dangerous cutting nose hairs like live wires.
Advertising Agency: Saatchi & Saatchi, Indonesia
4. Koleston Naturals’ “Change”
The billboard efficiently used the background surroundings to emphasize its message.
Advertising Agency: Leo Burnett, Beirut, Libanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
Published: October 2007
5. McDonald’s “Chalkboard Menu”
In Warsaw, Poland, McDonald’s teamed up with creative agency DDB Warsaw and graffiti artist Stefan Szwed-Strozynski, to put up a giant chalkboard with hand-drawn menus as a billboard.
6. BBC World’s “Woman”
The two-sided billboard arouses curiosity by showing a broken story on just one side of the billboard. By looking at both sides, you will get the whole picture.
Ad Agency: BBDO New York
7. The Day After Tomorrow’s “Submerged Billboard”
This ad really attracts attention by submerging itself in the water. It also emphasizes the disaster scenes of the movie.
Ad Agency: Fame Adlabs
8. McDonald’s “Fresh Salads”
The goal is to emphasize that McDonald’s always use high quality ingredients on their meals.
Advertising Agency: Leo Burnett, Chicago
Executive Creative Director: Mark Tuttsel
Creative Director: John Montgomery/John Condon
Art Director: Vince Cook/Brian Shembeda
Copywriter: Gary Fox-Robertson/Avery Gross
9. Cadbury’s “Giant Chocolate Billboard”
Simply eye-catching. It really looks like the Cadbury chocolate!
10. Women’s Aid’s “Look at Me”
It shows a statement that tries to interact with the audience.
Ad Agency: WCRS
Have you also seen clever banner ads like these? Let us know in the comments below. It would be great if you have a URL of the image so we can update our list.