The Ultimate Trade Show Checklist – Provided by Customgraphix Phoenix, Arizona
In 2016, trade shows in the United Stares generated a profit of twelve-point-eight billion USD. Trade shows are among the most efficient marketing strategies one can employ for their business. They are an excellent opportunity to generate leads and sales.
Corporate events are all about standing out. Therefore, increasing numbers of companies are looking for outside-the-box guerrilla marketing tactics for conventions and trade shows, hoping to find something to make their business stand out and be memorable.
If one is looking to take advantage of trade shows, they need to know exactly how to to prepare for them. One of the best ways to do so is to create a reliable checklist. If one lacks time, skill, or resources to create one, Customgraphix Phoenix, Arizona has provided the following one in hopes of saving the time and effort on their part.
Customgraphix Trade Show Checklist – Define Goals
Before signing up, one should determine what their goals for the upcoming trade show are. It should be determined whether the goals will revolve around networking, generating leads and/or sales, building brand awareness, or something else. One should also decide whether they want to use this opportunity to perform market research on the product and services they are offering. Creating a clearly defined goal will help generating a better strategy for the big day.
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Customgraphix Trade Show Checklist – Capture Attention
Once the goals have been defined, it’s time to decide how one is going to capture the attention of trade show attendees. One of the ways to do this is by installing monitors to display interesting information. One may also choose to get a mascot. An attractive Customgraphix trade show banner is also a must-have for any such event. Our custom trade show banners simply demand attention, and are guaranteed to attract visitors to one’s display booth or any place such an attention is required. Our custom trade show banners sport a bold, professional look while clearly displaying one’s preferred graphics and/or message. Our custom trade show banners are produced out of the highest-quality material, using state-of-the-art printing technology which is always guaranteed t make one’s design stand out in the best way possible. One may always come up with other trade show display ideas of their own, but they should make sure that it achieves the desired effect without coming across as too flashy or tacky.
Customgraphix Trade Show Checklist – Employ Pre-Show Promotion
Getting the word out that one’s business will be present at a trade show is just as important as attracting attention at the event itself. This can be achieved via email or social media marketing. One may also choose to include direct mail marketing as well; This may be considered ‘old school’ but it’s still highly effective. Savvy exhibitors understand the importance of creating excitement among the public before the event even begins. Every business attending the same event has the same or very similar goals in mind, meaning that the competition is steep. Distinguish your business by building relationships with the audience before the event even begins, so your brand stands at the forefront of their mind when they come to attend. There are multiple different ways to achieve this. Some of the more traditional methods include, but are not limited to: social media posts and/or ads, printed adverts, email blasts, raffles, mailers, etc. You can also spice things up a little with the following pre-show attention grabbers.
Customgraphix Trade Show Checklist – Create Interesting Promotional Material
Promotional material is one of the biggest draws at any trade show. One should make sure that their promotional material is interesting, creative, and unique. The more unique the promotional material is, the more people it will attract to the right booth. One should acquire samples of their promotional material way before the event itself in order to ensure it comes out looking as good as they had envisioned it.
Customgraphix Trade Show Checklist – Staff The Booth Right
Booth staffing is vital; One needs to make sure that they have an optimal amount of staff present at the event at all times so that they can adequately attend to the guests. At a minimum, one needs to have at least two staff members present at the booth at any given time. One may also want to include at least one additional staff member on the floor to attract the attention of the visitors at the event.
Customgraphix Trade Show Checklist – Final Thoughts
Having a reliable trade show checklist is one of the best ways to ensure being fully organized and ready for the event. Determining goals and planning their execution is vital for a successful attendance. One also needs to make sure to sufficiently promote their attendance at the event before it even starts, as well as to staff their booth just right. The material one gives away is just as important as the product and/or service one sells at the event. Quality, interesting promotional items help get a business noticed, and they can provide free advertising for years to come depending on their quality.
Regardless of how innovative and creative your ideas are, you will need the help of the old-fashioned, sturdy, high-quality branding tools such as banners, pop-up stands, posters, graphics, etc. if you wish to stand out and appear truly professional.
You can contact us at Customgraphix Phoenix, Arizona to bring this vision to reality and ensure that your presence at the upcoming event or trade show can really make an impact. Our custom trade show banners simply demand attention, and are guaranteed to attract visitors to one’s display booth or any place such an attention is required. Our custom trade show banners sport a bold, professional look while clearly displaying one’s preferred graphics and/or message. Our custom trade show banners are produced out of the highest-quality material, using state-of-the-art printing technology which is always guaranteed t make one’s design stand out in the best way possible.
One shouldn’t risk their business’ reputation with unreliable printing agencies. Our Phoenix, Arizona custom trade show banners always guarantee the best quality possible. Our printing process is closely overseen by highly experienced and well-trained graphics technicians we are proud to have on our team. They are tasked with examining each coloration layer for accuracy and perfect reproducibility, and are continually referring to our client’s original image file for pixel-perfect design and color accuracy.
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