Trade show marketing is a lucrative way to advertise. In fact, in 2016, trade show and event marketing grew to become a 12.8 billion dollar industry in the United States.
It’s great to know that industry is alive and well, but with so much competition in the space, how can you stand out?
You have to make your booth unique. And we’ve compiled 10 awesome tips to help you create a trade show booth design that will do just that.
Read on to learn more!
1. Swag, Swag, Swag
Giving away free things is a trade show classic. But that’s because it works!
Have you ever been at a trade show and see people carrying some intriguing swag? That’s one of the main points of giving away free stuff.
However, you need to do it right. Pick something unique that will be different than the usual pen or t-shirt. One idea you could consider is giving away food or drink items.