We see banners practically everywhere. In public places such as schools and universities, offices and parks. In almost every street, churches, and malls. Banners have been around forever and are one of the best-known forms of outdoor advertising.
If you own or operate a business, you know for sure how essential advertising is, and posting banners is a great way to promote and market a certain product or service.
Not only are banners sturdy and strong, they are not too costly and if the same customers pass your billboard every day as they travel to work, you are likely to be the first business they think of when they want to buy a product.
Banners should be eye-catching, easy to read yet can create impact. Above all these, your banners should stand out from the rest.
If you will be able to do this, it can help you increase sales and establish your competitive advantage tremendously. How can we do this?
Know your target audience
First and foremost, who are your target audience? What do they want from you? What are their daily struggles?
Before you start posting the very first viral banner, make sure you know who your target audience are, and your products should be able to attend to their needs.
Are you aiming to market your products to professional ones, moms-at-home, or teenagers? Or maybe you plan to give services to millennials, to students or to those who are already in the corporate world?
It is crucially important to know who you will reach out to before you consider creating your banner.
Becoming familiar to who you want to convert into regular customers will let you know what type of banner you should put up, what kind of message should be created and how it will be promoted.
Provide a simple yet relevant message
As the popular saying goes, “less is more”. It is important to remember that banners are posted in places where people tend to be around, so give the exact marketing messages that you want to convey.
The target audience must be able to comprehend exactly what the message wants to put across, so please avoid complicated words. Keep it short & sweet!
The people are moving and are too busy dealing with their own lives so maximize your banner usage by sending them messages in a very straightforward manner.
If you do this, you also save more time and always remember that time is money!
The visual images and designs are important
The banners that you will put up should be enticing and attractive. We aim to get the interest of our target audience, so make sure the graphics are appealing to the eye.
Be aware of the right color schemes to use, not too flashy but not too humble, just enough to capture one’s attention.
Use high-resolution images and keep in mind that as a business owner, you’ve only got a few seconds to grab customers’ attention.
According to https://www.digitalinformationworld.com/2018/09/the-human-attention-span-infographic.html, the average human attention span has fallen from 12 seconds in year 2000 (or around the time smartphones hit the scene) to eight seconds today.
Human attention span is at its lowest ever, thanks to technology advancements!
So once you have your slim chance of getting your potential customer’s attention, keep it in every possible way by being interesting enough.
Boost your brand.
The banners will surely captivate the attention of your future clients to generate income, but it can serve another purpose: to boost your brand.
Your brand is your company’s most valuable asset, and developing it is one of the most important tasks. Your brand should reflect what your business stands for and what sets it apart from your competitors – it expresses the qualities, strengths and ‘personality’ of your business.
And by using these banners, you develop and boost your brand. The visibility and reputation can be seen when you put up banners aside from promoting the services that you provide.
So be consistent with how you want to be seen and focus on it. Once you have already researched your target audience and you are aware of what will make them purchase and consider your brand, let them remember you having a strong brand.
A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they trust.
And lastly, Be different!
Your uniqueness from the rest will definitely make you stand out from the crowd and competitors, so dare to be different.
What can you offer that can’t be seen with others? What will make them consider your brand, services and products?
Be different enough to let them talk about you and establish your brand in such a way that you will leave a lasting impression. Everyday is full of typical chores and routines, if you will add spice and improvement to your clients, they will continue patronizing your products.
In advertising and marketing, the goal is to always be noticed! So put up that banner now and be known in the industry that you plan to conquer!
Keep all these things in mind if you are planning to put up the perfect banners that will represent, promote and generate income for your company.
If you are unsure on where to begin, Custom Graphix Signworks, LLC is here to offer customized banners. For your marketing needs, we can always lend our hand so you can focus on your business.
We make sure your company is well equipped with everything that you need and we will help you and your establishment to succeed. You may visit us now at 1920 W. Aster Dr. Phoenix, AZ 85029 or call us using the following phone numbers: 18884392695/ 6024392694.
Check out our Instagram page and go to our website Custom Graphix: Custom Signs, Banners and Feather Flags to see our services that will surely boost and promote your business!