Nowadays, marketing options and avenues seem to be endless. From TV adverts to social media campaigns, modern businesses have more options than ever. However, not all marketing strategies are equal. Some simply cost way too much for the comparable revenue they bring. Others may help you isolate and target your preferred audience at a high rate, but also require you to pour a lot of time and money into them without necessarily yielding satisfactory results. Fortunately for you, there is a simple, tried-and-true marketing solution.
Our custom yard signs are an excellent signage solution for advertising real estate, but they can do so much more than that as well.
Our custom yard signs allow our clients to notify a wide audience of passer-by about their business, they enable our clients direct traffic to the important areas, they can help notify the members of a community about special events, or they may efficiently advertise our client’s contracting work. The possibilities for our custom yard signs are endless.
Our custom yard signs are some of the finest quality custom yard signage solutions that can be found in Phoenix, Arizona. Our custom yard signs may be printed in a combination of colors for a wide palette we have in offer on a wide variety of materials we also feature. Our custom yard signs also come with packaged metal step-stakes for a fast and efficient set-up.
In this guide, Customgraphix Phoenix, Arizona presents you with five reasons custom yard signage is perfect for a localized marketing strategy for small businesses.
Customgraphix Yard Signs Target Your Actual Audience
You are free to spend your money and effort on costly internet ads and social media campaigns. However, even the most creative and intelligent web marketing efforts will end up targeting large groups of people unlikely to ever actually become your customers.
For small businesses, this is especially detrimental as most of these people will be located far outside their business area. Therefore, even if they happen to be interested in your product and/or service, they are unlikely to be able to reach you with their requests. Unless you are offering something truly unique, most people are highly unlikely to go out of their way for an offer they could easily find within their own area. This is where Customgraphix yard signage comes in.
Yard signage can only target and reach people who are already close enough to your business to consider it a viable supplier, so you wouldn’t have to worry about wasting your marketing budget on large, unfruitful endeavors and audiences.
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Customgraphix Yard Signs Are Cheap
Most other marketing avenues tend to come with enormous price tags. Billboards, TV or radio commercials, PPC social media ads… all of these are quite costly and don’t guarantee return on investment. This can be incredibly difficult to fit into limited marketing budgets of small business. Not only do they come with high entry costs, most of these avenues require repeated investments on your part to become and remain effective.
TV or radio adverts also require you to spend money on production and time slots. Online advertising charges in monthly, weekly, or even daily rates. Even printed adverts must be produced first and then mailed. Not to mention that most of these adverts tend to get deliberately ignored by most of modern-day consumers.
Customgraphix Yard Signs Spread Awareness
If your business still operates in a single location, the only brand awareness that gets generated is by the word of mouth, and by those who happen to pass by your store and spare a glance. Installing a few Customgraphix yard signs around your business area can be an excellent way to spread awareness of your brand, and offer your product and/or services accompanied by your logo.
Customgraphix Yard Signs Suggest Customer Satisfaction
Most modern-day businesses rely on yard signage to target older customers who may not have the tendency or the habit to search for a product and/or service they need online.
That doesn’t mean they aren’t an excellent advertising tool to target younger audiences as well.
Statistics have shown us that millennials tend to consider ‘word-of-mouth’ to be the most trusted and influential factor in their purchasing decisions. Customgraphix yard signs scattered around the neighbourhood they live in or frequent can be just as effective as an actual spoken conversation.
Customgraphix Yard Signs Aid the Infamous ‘Rule of Seven’ Advertising Principle
Some studies have demonstrated that an average person needs to be exposed to a product or service at least seven times before they decide to make a purchase. While the specific number can be left up to debate, there’s no doubt that increased and repeated exposure exponentially influences the sales. Quality, durable Customgraphix yard signs can generate far more than seven exposures.
Example of Uses for Customgraphix Yard Signage
As the election season dawns upon us, it can be difficult to ignore the glaring yard signs that dot the front yards around the country. However, Customgraphix yard signage can be used for so much more than just supporting your favorite political candidate. Cheap and eye-catching, good quality, well-designed yard sign produced out of sturdy, durable materials can speak volumes on behalf of your business. Here are some examples of businesses leveraging yard signage to attract customers:
- Showcase/promote home services: Encourage customers to keep your sign in their yard for a certain period of time once you have completed work for them. It’s a customer endorsement and brand recognition for everyone who views it.
- Real estate: For real estate agents or FSBO sellers, yard signs are a must to get the attention of passersby and let them know that the property is “coming soon,” “for sale,” or “sold.”
- Contractors: Announce projects you are working on or direct people to or away from certain areas with well-placed yard signs.
- Grand openings: Use eye-catching custom yard signs around your new business to let people know you are open.
- Sales/specials: Use well-placed signage in highly visible areas near your store to advertise specials and boost sales.
- Festivals/events: Let the public know about a festival or upcoming event that you will be involved in.
Advice for Effective Yard Sign Marketing
You may be wondering, how can something so simple be so effective? It’s simple; By adhering to the following tips and tricks when designing your Customgraphix yard signs, you’ll ensure maximum effectiveness and return on investment:
- Use high-contrast text and colors in your sign.
- Keep your design uncluttered to avoid distraction from your message.
- Keep your text short and sweet.
- Include a simple call to action (ex. phone number to call).
- Opt for a larger sign for a better response rate.
- Place your signs where drivers are most likely to see them (for example, near the road as opposed to right in front of a building).
- Put your yard signs in highly trafficked areas.
- Position your sign far enough away from your business so drivers have time to process the information and pull into the parking lot.
- Work with a company that specializes in custom yard signs for the best possible results.
Customgraphix Yard Signs are Perfect for Local Marketing
If you are in the market for a cheap yet effective way to target your ideal customers, spread brand awareness, and more… Customgraphix yard signs could be the perfect marketing solution for your business.
At Customgraphix Phoenix, Arizona, we specialize in aiding our clients with beautiful, high-quality yard signage that is guaranteed to get results.
Our custom yard signs come in a wide variety of colors, finishes, weights, sizes, and thicknesses ensuring they can accommodate any design and advertising needs.
While we offer numerous existing templates across a wide range of different categories, our customers are not required to use one of them. We have provided an online design tool which allows our customers to design their own custom yard signs from scratch, by using a blank template or by uploading a wide range of file types for pre-designed graphics. Additionally, we offer free design services in which we can design a graphic for you, or improve an existing design, completely free of charge.
Whether you already have print-ready art or graphics in mind, or need yet to design it, our assistance is available 24/7 and we are always happy to help you get started with custom yard signs.
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