Five Design Tips for Custom Backdrop Banners
Are you in the market for a magnificent backdrop to display at your next business convention? Are you looking for a highly customizable, quality backdrop banner that will catch the eye of anyone passing by your stand?
If that is the case, Customgraphix Phoenix, Arizona can help you learn how to optimize your designs for breathtaking backdrop banners. Custom backdrop banners are the core piece of any event marketing effort. They can make your brand pop like nothing else, and become the talk of the event, generating awareness, interest, and appreciation for your business. In this guide, we have highlighted five crucial design tips to consider when creating a custom backdrop banner for your business event.
While few think to consider this on their own, the colors that one chooses for their company’s logo, backdrop, advertising materials etc. send a plethora of subliminal messages to anyone who lays their eyes on it. Our evolutionary path has equipped us with strong responses to visual stimuli, colors being an especially important piece of this asset, and even the most self-aware among us find it nearly impossible to resist the sublime implication a color or a palette has on our subconscious brains.
Therefore, color psychology is a valuable tool of many marketing specialists and it applies to every detail, including your promotional materials. There is no reason not to use this to your advantage.
For example, red can make your brand seem exciting while yellow can generate pleasant vibes and a feeling of warmth and comfort. Your prospective customers can lay a single look on your brand and their brains will process its entire story based on very few visual cues; Isn’t that amazing?
The questions to consider when optimizing your palette are as follows: Who is your target audience? What message are you trying to send? What colors appeal to them? How can you use this to communicate with them efficiently with just your advert? You are the only one who can answer the specifics of these questions but once you start exploring this avenue of thought, you’ll find that most of the answers you can find intuitively, being a person yourself.
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We already established how and why colors are important for a company’s overall image and promo materials. However, cluttering your custom backdrop banner with colors barely distinguishable from one another is an easy recipe for a disaster. If you choose colors with shades too close together, your audience won’t be able to decipher your logo from your background, making it virtually unreadable, bland, and unprofessional. Your audience won’t stand there, peering at your banner, trying to decipher its message. Mere seconds are the deciding factor whether an advert grabs someone’s attention or not. If the advert fails to do so, the average person will simply look away never to think of it again.
Once you have considered the colors you want to display on your custom backdrop banner, you should narrow it down to two or three distinct colors at most. Once you’re done, consider the background and make sure that it is distinguishable enough from the rest of it.
Space and Balance
You want your custom backdrop banner to communicate to your prospective customers that your business is even-keel and professional. Without the proper spacing and scaling, however, it’s easy for it to come out looking like a jumbled, clumsy mess. Once more, it may be difficult to read and easy to ignore.
You should consider this from the angle of your customers. Imagine yourself at the event, examine your banner, and contemplate whether you would be able to see it clearly from ten feet away amidst the noise and the crowd and many other distractions. If the answer is no, consider what needs changing to make it truly pop.
Another reason why scaling and spacing are important is that they help communicate uniformity and discipline, two things all consumers expect from a brand they follow. No one wants to purchase from a business that seems like they don’t know what they are doing. This may seem like nonsense at the first glance, but every detail of your design, spacing and scaling included, sends subliminal messages to your audiences which create lasting impressions in their mind. If you get it wrong on the first try, it may be difficult to undo it later.
What Will You Use Your Custom Backdrop Banner For?
This is an important question to consider. Are you in the market for an all-purpose custom backdrop banner you can take to any event whose purpose will be overall branding and imaging, or are you interested in something more specialized with a specific purpose?
If your backdrop banner is to be taken out to events, you will likely opt for a product that is lightweight and easy to transport. Alternatively, if you want an impressive backdrop to hang in your main office you may want to look for something sturdier and more durable.
Don’t Overuse Your Logo
We understand how precious your logo is to your brand. However, you should avoid overusing it and tossing it around as your only marketing appeal. Less is more in this regard.
If you staple it everywhere you can, it can make it seem repetitive, unimaginative, and repulsive. On the other hand, careful, well-thought-of, and reserved placement can make your brand communicate confidence and professionalism.
Invest in Custom Backdrop Banners for Your Business Today
Now that you have familiarized yourself with all the different design tricks to utilize when creating your custom backdrop banners, make sure to make the best of it by investing in them with Customgraphix Phoenix, Arizona.
Customgraphix vinyl banners, feather banners, and trade show banners are an excellent yet affordable investment. Once you purchase them, you can use them as often as you like. If you want custom backdrop banners to place outside for the long term, we are able to print our custom backdrop banners with ultraviolet inks so that the colors remain bright and vibrant for a long time. Customgraphix custom backdrop banners are lightweight and durable, they can last long, and they are extremely easy to pack and set up.
Whether you already have print-ready art or graphics in mind, or need yet to design it, our assistance is available 24/7 and we are always happy to help you get started with Customgraphix custom backdrop banners.
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