How do you create a business banner that will capture the attention of modern-day clients?
That’s a challenge that even the leading marketers are currently facing.
Coming up with an eye-catching banner involves a bit of work, but it’s not impossible. The secret is to make it stand out. How do you do this?
Here are a few tips that can help to make your banner stand out from those of competitors. Each of the tips will increase the value of your company banner.
Choose the Right Banner Size
To know the appropriate banner size, you should inspect the space designed for placing it. It should neither be too big nor too small.
Ask yourself: will the banner be visible from a distance?
The answer to this crucial question will help you figure out the appropriate banner sizes that will work for your business. You also need to learn about different types of banner stands in order to choose the right one.
Use Large and Legible Text
Unlike other advertising materials such as leaflets and flyers, banners are in most cases used to attract attention from a distance. Therefore, you need to make sure any message on your banner is written in clear font.
If you don’t do this, your banner is unlikely to attract potential clients from a distance.
Choose Appropriate Fonts
Fonts also affect the visibility of banners. For this reason, you should ensure that the font you choose will be visible and easy to read from a distance.
There are thousands of fonts out there, which one should you choose?
The answer to this question largely depends on the size of your banner and the colors you want to use. However, it’s better to use simple, classic typefaces, such as Trajan, Helvetica, Bodoni, or Arial, which are clear and easy to read.
Avoid cursives and all caps; they’re a turn-off.
Keep the Message Simple
Another important point you should keep in mind when designing your company banner is to keep the message as simple as possible.
This is because potential clients are unlikely to have enough time to give your banner sufficient attention. You need to tell them about your brand in as little time as possible.
Take some time and study your target market; this will help you come up with a brilliant marketing message that your clients can understand within the shortest time.
Avoid Unnecessary Information on Your Business Banner
The message on your banner should only contain the necessary information. To know what information to include in your banner, you need to think about what you want to achieve with it:
- Do you want to inform your audience about a particular product or service?
- Are you looking to increase brand awareness?
- Do you want your audiences to take a specific action?
If you want to use the banner to increase brand awareness, the marketing message should only contain your company’s name or logo.
Simply put, don’t include any information that will clutter your banner.
Use High-Quality Graphics
The human eye processes visuals 60,000 times faster than text. How can you take advantage of this?
Include a high-quality image. A compelling image on your banner can help you communicate with your audience more efficiently and fast. Make sure you select an image that will create the desired impression.
An excellent image makes it easy for you to draw attention and persuade your audience. A bad one could confuse and alienate them instead.
Here are tips to help you select the right image.
- Ensure the image matches the tome of your marketing message
- The image should be eye-catching, but should not overshadow the main message
- Make sure it’s localized and authentic
- Choose high resolution for a quality image
An image that works on other advertising materials might not work on your banner. For this reason, you should observe these tips and choose the most suitable image.
Choose Appropriate Colors
What color is appropriate? The right color depends on the emotion you want to evoke.
Different colors evoke different emotions. Here’s a list of colors and the type of feelings they’ll induce in your viewers.
Red is usually associated with excitement, passion, danger, anger, love, and speed. The color red is attractive to most viewers.
It’ll help make your company banner stand out. But you shouldn’t overuse it.
This color speaks of happiness and peace. It’s inviting, energetic, and friendly. Use it to create your call to action.
This color is easy on the eye and is usually associated with freshness, growth, wealth, new beginnings, and the environment. If used correctly, color green can help to reveal the heart and soul of your business.
This color is associated with optimism, humor, sunshine, and energy. Using it on your information banner will make it easy to capture the attention of your audience.
You should, however, use it in moderation. Too much yellow is a turn-off.
This color speaks of clarity, elegance, refreshment, trust, masculinity, formality, and safety.
You want to inform people about a new product or service? Make sure you use color blue on your ads or banner flags. It communicates and connects with viewers more easily and effectively than other colors.
This color is associated with prestige, mystery, formality, and exclusivity. If the background of your banner is white, consider using black text; it’ll be more visible and legible.
Purple is associated with extravagance, magic luxury, ambition, and femininity.
If you are looking for a color that will help calm your viewers, you can never go wrong with purple.
Pink is associated with love and sweetness. Using it on your banner can make it unique, but you should not overuse it.
White speaks of cleanliness, sterility, goodness, innocence, purity, and simplicity.
Gray speaks of practicality and neutrality. Using it on your banner will help intensify other colors.
The tips highlighted above will help you create an eye-catching business banner. This will not only capture the attention of the target audiences but also encourage loyalty and get your prospects on the path to conversion.
Remember to keep your brand in mind when designing your banner. This will make the process smooth and successful.
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