One of the simplest, cheapest, and simply the best ways to promote a new business is via Customgraphix step-and-repeat banners. Small businesses that wish to step up their game, and meet the high marketing standards present at society events, open houses, and other special occasions, can incorporate the savvy design tips provided in this guide to create fabulous backdrops.
Put simply, Customgraphix step-and-repeat banners feature a series of logos arranged in a certain pattern. They are usually large, white or otherwise light-colored, and tend to be used as backdrops in event halls. These can range from charity balls to red carpet walks. Over the years, marketing experts have been improving on the patterns and designs for step-and-repeat banners until they came up with the results that we have today – step-and-repeat banners look amazing in photos, come across as elegant rather than self-promotional, and have been cemented as a must-have for ‘fancy events’ in the minds of the public.
Our step-and-repeat banners have become a linchpin of many press-covered events. The lightweight fabric we utilise in our step-and-repeat banners production process provides a reliable no-glare backdrop that is perfect for event photography. Our step-and-repeat banners represent an eye-catching yet unobtrusive visual element that can help promote an event sponsor or the event itself.
Our step-and-repeat banners are easy to install and are widely recognizable for their sleek, professional red-carpet look. Our step-and-repeat banners are a must have for any event that will host a press coverage or a professional photographer.
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Customgraphix Step-and-Repeat Banners – Make Sure The Logos Are ‘Just The Right’ Size
Ideally, the logos featured on a step-and-repeat banner could and should be repeated several times without the background appearing too ‘busy’. The rule of thumb to follow here is to try and design your Customgraphix step-and-repeat banner in such a way as to make a typical photograph taken with it as a background feature two to four completely visible logos, with a maximum of five to six.
A good size for rectangular logos is nine to eleven inches wide, while square or round logos may look better in the five to eight inch range. Tiny logos can be difficult to read and can come across as garbled in the photos but the real hazard to watch out for is making them too large. If a photograph taken in front of your step-and-repeat banner features three-quarters of a giant logo concealed by a subject’s arm, or half a logo barely poking out in the corner, you can tell, even without any expertise, how it may seem lazy, incompetent, and unprofessional. Likewise, logos that are too big distract from the photo itself, creating an awkward look.
This conundrum can be solved in two ways – You may test your step-and-repeat banner design by scaling it down and placing a figurine in front of it to take pictures of. Alternatively, you can simply print out a test step-and-repeat banner and have your employees pose for photos which you can later evaluate.
Customgraphix Step-and-Repeat Banners – Don’t Make The Colors or Design Too Gaudy
While your logo designs should be legible and designed to appear elegant, you should avoid colors that are too bright or poorly contrasted with each other. You can always tone down the original colors of a logo to a more muted hue. Otherwise, the deep or gaudy colors may ‘bleed’ in a photo. You should also keep in mind that fabric step-and-repeat banners tend to make colors appear more weathered, while vinyl step-and-repeat banners make them even brighter.
Customgraphix Step-and-Repeat Banners – Use High-Quality .Jpeg Photo Files
The most common mistake businesses make when designing any type of signage is uploading photo files that are too small a size. This inevitably leads to blurry and pixelated images. When uploading logo picture files for your step-and-repeat banner, you should aim for the file photo resolution that is roughly equivalent to your display, meaning a nine by four inches logo should have a nine by four inches digital photo size, roughly equaling twenty-seven hundred by twelve hundred pixels. You should keep in mind that, for more simplistic logos, programs such as Adobe Illustrator or the free Inkscape can be used to easily redraw the logo in the digital format, where it can be easily scaled to any size.
Customgraphix Step-and-Repeat Banners – Make Sure The Logos Repeat in Proper Order
The last thing you want is a step-and-repeat banner where logos cluster in a haphazard fashion, instead of repeating in an even pattern. This can be tested by creating a sample swatch of your intended pattern and applying it to your desktop background using the ‘tiled’ setting.
Customgraphix Step-and-Repeat Banners – Choose The Best Material for Glare-Free Results
Every photograph taken at your event is an opportunity to be seen by hundreds or even thousands of people either online or via print. Help your brand stand out in the best possible way by making sure your step-and-repeat banner doesn’t cause a glare under the bright lights of the cameras.
If your budget allows it, opt for a non-glare, matte, or fabric step-and-repeat banner for your event. Glossy step-and-repeat banner can cause a glare under the lights which will negatively impact the quality of the photographs taken. Customgraphix fabric step-and-repeat banner provide a lightweight, no-glare solution that is guaranteed to show well in photos.
If you opt for a vinyl step-and-repeat banner, you should consider adding white space between the logos to cut down on the glare. You can also reduce the glare of a white background by choosing a subtle gray instead. It will appear white in photos which will allow your logos to pop, but it will also reduce the glare.
Customgraphix Step-and-Repeat Banners – Pick the Right Size
People love taking selfies and group shots in front of step-and-repeat banners at gatherings, launches, trade shows, etc. Taking this into account, think carefully about the width of your step-and-repeat banner based on the amount of space and the size of the audience you have to work with. You should try to design a step-and-repeat banner that is wide enough for groups of people to take photos with, but without the edges of it poking out around the corners of the picture.
Customgraphix Step-and-Repeat Banners – Find the Best Printer
Not all step-and-repeat banner printers are equal. You should choose a step-and-repeat banner printer company with a proven track record of customer satisfaction and high product standards. Our step-and-repeat banners come in a variety of sizes with all-encompassing customization options.
We ensure all step-and-repeat banners we ship out abide by our strict quality standards, we want our client’s event to stand out in the best way possible. Our rigorous quality control process ensures we produce some of the highest quality step-and-repeat banners on the market. Our printing process is closely overseen by highly experienced and well-trained graphics technicians we are proud to have on our team. They are tasked with examining each coloration layer for accuracy and perfect reproducibility, and are continually referring to our client’s original image file for pixel-perfect design and color accuracy.
Our step-and-repeat banners can be ready for framing, or hang-standing. We are also able to produce our step-and-repeat banners with pole pockets, eyelets, or any other feature of the sort one may need. We deliver all across the United States and guarantee fast shipping.
While we offer numerous existing templates across a wide range of different categories, our customers are not required to use one of them. We have provided an online design tool which allows our customers to design their own step-and-repeat banners from scratch, by using a blank template or by uploading a wide range of file types for pre-designed graphics. Additionally, we offer free design services in which we can design a graphic for you, or improve an existing design, completely free of charge.
Whether you already have print-ready art or graphics in mind, or need yet to design it, our assistance is available 24/7 and we are always happy to help you get started with step-and-repeat.
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