Are you about to launch your business?
A grand opening can be exciting and scary at the same time. If you are feeling a little anxious, it’s natural.
The best way to relieve that anxiety is to be prepared. Once you are prepared and use the best strategies to promote your opening day you will see success.
Here are some grand opening ideas that are sure to inspire you.
1. Know What You Want
Before you even start thinking about what you are going to do to make your grand opening spectacular, you should have some clearly defined goals for the event. The right goals will give you focus so that you can launch your business with a bang.
The following goals are not set in stone and you are free to add your own to them based on your personal situation, but you can use them as a guide.
The number one goal should be to create awareness of your business. Successful companies get involved in the community by giving back thereby creating brand awareness. Right from the start you want to start giving back to the community. Sure, you are going to spend money but your business’ name will become better known and awareness leads to long-term sales.
The second goal you should keep in mind is that of generating excitement. You want the buzz about your grand opening to be as loud as possible. One way to do this is to give away free samples. Here again, you will have to give to gain over the long-term.
Finally, consider networking as one of the major goals of your grand opening. More than likely your business will be surrounded by neighboring establishments. Courting the right businesses can help to make your grand opening a success. For example, if you are opening a shoe store it doesn’t hurt to offer coupons on grand opening day to the customers of the neighboring clothing store.
Now that you are knowledgeable about clearly defining your goals, you are ready to get some grand opening ceremony ideas that are sure to generate excitement. You can streamline the ones that will be discussed to fit your goals.
This may seem like an old-fashioned way of advertising your grand opening day but it isn’t. Perhaps when you think of coupons you think about little cards that you cut out of the newspaper or a magazine and take to the supermarket or store.
While this form of couponing is still effective, there are now online coupons that you can use to reach a wider demographic.
In fact, if you are not offering online coupons for your business then you are missing out on a great opportunity. Use social media platforms that allow targeting of your advertising audience.
This will help you to zero in on people in your location and offer them a coupon code that they can register online to use on grand opening day.
3. Hire A Sign Spinner
Draw attention to your business by hiring a sign spinner. If your business is located near a busy area that gets either a lot of pedestrian traffic or vehicular traffic then you should make the most of it on grand opening day.
Make sure you get an attention-grabbing sign and thoroughly analyze the moves that your sign spinner will make. Naturally, you want your sign spinner to draw attention to your business. However, their moves should not just encourage people to stop and look. They should encourage people to take action and check out your store.
4. Sidewalk Signs
Sidewalk advertisements are very effective but make sure that you are legally able to do so before going ahead. You really can’t beat this form of advertising especially in areas that get a lot of foot traffic.
If you see a lot of sidewalk ads in your city or neighborhood then chances are they are legal. You should check with your local chamber of commerce though just to make sure.
Postcards are one of the best ways to get information about your grand opening out to your potential customers. You can get a mailing list from the local telephone directory.
Once you have your hands on this list you should start developing a design for your postcard. Make sure you work with a graphic designer and use the right text and pictures to capture your audience’s attention. Once everything is looking good then you can start mailing out the cards.
6. Radio Advertising
Sometimes, radio tends to be overlooked in the age of social media. However, radio still remains one of the most viable forms of advertising for reaching a large demographic of people.
Go down to your local radio station and place an ad. Better yet book a segment on one of their shows where you can talk about your upcoming grand opening.
Remember though that people sometimes have short memories due to the many pressures of life, so be strategic about when you go on a show. You want to give people enough time to plan to come to your opening day but don’t give them so much time they forget about coming.
A week’s notice is usually good enough. Try to do your grand opening on a weekend if possible when people have more time to show up.
7. Grand Opening Ideas That Never Go Out Of Style
There are some grand opening ideas that are evergreen. These include television ads and newspaper ads.
Television ads and newspaper ads can be a bit expensive, if you are on a budget these may not be within your reach. However, if you can incorporate it with the other cheaper ideas discussed here then you are well on your way to a spectacular grand opening.
A grand opening is an exciting time for your business. However, preparation is key and there are several grand opening ideas you can choose from in order to make a good first impression.
If you set goals and then gear your activities towards achieving them you will have a successful event. If you would like more marketing tips that will help your business to grow then you should check out our website where we have great tips you are sure to find helpful.