Drive More Customers and Traffic for Your Business and Website by Advertising

Once we already know who our target audience is, it is important to make sure that your exceptional business, products or services are being exposed to people to be recognized every single day.

We need to convince each one of them to purchase and patronize your services by highlighting the strengths of your company, and by emphasizing how different you are from competitors.

We call this process advertising. In advertising, you introduce what you can offer to them and to your potential consumers so they become aware of how you can help make their lives easier.

Advertisers spend millions of dollars each year to earn more revenue. But they don’t just shove things into ads. They spend a lot of time studying the economic trends and strategies to use, what the majority of the people prefer to buy and how it can stay in the market.

When it comes to what goes into an ad, there are countless techniques to choose from. And while each has their own unique special characteristics, these techniques only focus on one main goal: to influence consumers and convert them either into customers or leads.

In order to do this, it’s important to understand your options. 

So what are some effective forms of advertising that we can do nowadays?

The world is constantly evolving at such a rapid pace that some types of campaigns which used to be good are no longer profitable, and we need to adapt well and be aware to make the most of your paid ads.

Let’s dissect each type and choose the best one that will work best for your company.

Social Media

Social media advertisement is undoubtedly the most effective advertising tool today that a business owner can utilize while spending as little money as possible.

One can sign up for a Facebook account, Instagram or Pinterest and be exposed to everyone who uses those social media platforms. With word of mouth and recommendation all done online, the brand can become famous in no time and gather a huge fan base especially if the services or products are amazing.

Online banner ads and online video ads saw the level of trust remain the same as in previous years which means that social media advertising remains consistent on its effectiveness.

When advertising on social media, it’s crucially important to choose your platforms wisely and know that not everyone in your audience uses every platform.

For example, your audience on Instagram is likely to differ from your audience on LinkedIn. Who are you trying to reach? What are their professions? 

Print 

Another popular way of advertising, print ads can give you control to where you want to place your campaign. It also has less competition than online advertisements, therefore it is very effective.

You can physically distribute or leave the magazine, newspaper, or flyer directly to your future consumers, and they will have a lot of time to absorb what you can actually offer.

These consumers tend to be more loyal when physically having a copy of your printed ads. For years, print ads have offered an unparalleled opportunity to reach certain audiences, and it is still very unlikely that this campaign will die soon. 

Broadcast Advertising

The commercials aired on television and radio are the most vital part of broadcast advertising. As opposed to the print media, this type of advertising reaches a wider audience.

However, this is risky because people tend not to watch ads or if they do, they seldom pay attention to it. With the goal to persuade the consumers about the benefits of the product, it is actually considered as a very effective medium of advertising.

It can be very costly though, so one must maximize the benefits by knowing how frequent it should be aired, and when the target audience are mostly tuned in. To ensure success of the ad, great audio and video combo is necessary.

Outdoor advertising

To target commuters, some advertisers put up a billboard or a huge banner outside that are noticeable enough to attract attention. These captivating advertising tools are made to impress, and one must be careful in using it.

Commuters, tourists, and people living within cities frequently use public transportation. Within the commuting period, everyone on that bus, train, or any other forms of transit are vulnerable to the content and will be familiar to your services if they keep on seeing it on a consistent basis.

But it can’t just be any old sign – it has to be one that’s truly memorable, so that it will stick in the minds of those who see it, and will then remember it when they have need of your products or services. According to a research, 24% of consumers said that they have visited a business after being exposed to an outdoor advertisement.

At Custom Graphix Signworks, LLC, that’s exactly what we do. We can take your custom banners and signs idea, and have one of our graphic designers create a visual representation of that idea, and eventually, translate that idea into a high-quality sign made of wood, metal, or vinyl, according to your specifications.

We are based in Phoenix, AZ, but we can ship your signage anywhere, and you can have it in hand while the idea is still fresh in your mind. Although custom signs are one of our most popular products, that is certainly not all we do here.

All in all we can say that there are a lot of advertising techniques to choose from. Now that you have a background about some types of advertising, you have what it takes to form a campaign and execute it across different channels.

Choose wisely and watch how your business booms slowly but surely. You can also visit us personally in our store and hand us your designs at 1920 W. Aster dr. Phoenix, AZ 85029 or contact us with the following numbers: 1-888-439-2695 / 602-439-2694

Things to Consider When Building Your Brand

Who are you and what is your passion? What services or products can your company offer? What is it that you want your brand to represent?

All these questions take a lot of time to process, but once you find out all the answers, it will be worth it. As a business, you will be competing against big brands with loyal customers and unlimited marketing budgets.

That’s why you have to find ways to be different, and make sure to have a solid brand building process of your own. Study every opportunity that you want to indulge in, and be informed!

Once you are already aware of these basic knowledge about you and the other companies, try and carve out your own unique identity. You should never imitate what all these huge companies are doing!

Just research your competitors and keep track of their progress so you will be aware of how to keep up.

Create your own space in the industry that you intend to belong in, and be as authentic and unique as you can be.

Branding is not just about having a cool logo, a good advertisement or a nice tagline. It is how you are going to be perceived in the long run, so we can say that branding can be a life-long process.

As early as now, figure out what you want to represent and not just what you want to represent today, but what is it that you want to represent for the rest of your life.

And we certainly have to be careful on how we want to be labeled. For a brand to be effective, it needs to be easy for potential customers and clients to recognize and remember.

Consider these tips below and you will never go wrong!

The foundation for building your brand is to determine the target audience that you’ll be focusing on.

On our previous blog post, “Let’s Have a Banter About Banners and Brand”, we stressed how important it is to know who your target audience are.

Keep in mind who we are trying to reach and focus on how to capture their attention. Be specific enough to know if you want to cater to moms-at-home, or student, or young professionals.

Then, narrow it down again by deciding whether you want to give services to  students who are studying Linguistics for instance, instead of using the broad term “students”.

By being specific, you ensure that your brand will be perceived clearly by your consumers.

And of course, you want the right person to consume your products, read your blogs and click on your website. 

Know the motivation, goals and road blocks of your customers.

What keeps them going? What value can your business offer to your customers?

Identifying their goals and knowing how you will be able to ease their roadblocks is a necessity in building your brand.

And while there will always be brands with bigger budgets and broader reach, if you focus on what you can offer and manage to spark interest, it will surely be a good start and you will be able to gain your own loyal fanbase after a while.

Just be patient, it is not gonna be easy but great things are coming with the right mindset and attitude, and take time to connect with your customers.

No one else can offer what you can do!

If you know exactly who your target audience are, give them a reason to choose you instead of your competitors.

What set you apart from them? Be firm with how you want to be seen and focus on it. Show them how consistent you are by providing quality services and turn potential clients to loyal customers!

Be more authentic and transparent, offer them quality customer services and attend to their needs, make your services affordable yet satisfactory.

What is your brand voice?

Your brand voice is an essential part of how your customers and clients perceive you. It is how you present the personality and attitude of the brand through the communication channels and to your audience.

When crafting emails, social media captions and blogs, your brand voice can be heard and it is up to you if you want to be friendly, professional, authoritative or conversational.

It all depends on how you want to be seen and what you offer as well. Make your personality stand out by using brand voice in a constant manner, and stick with it.

Sharing behind-the-scenes content, for example, will pull the customers in and will make them feel more connected with you, and that is one good way of building your brand too.

The brand building process never stops.

As we mentioned earlier, branding can be a lifelong process and it never stops. From your blog posts to email newsletters, to banners that you put up and social media accounts, your logo and tagline will always be visible.

So make the best out of it, adhere to a theme that supports your brand and stick to it. The rest will follow.

Custom Graphix Signworks, LLC is here to help you with your branding, marketing and advertising needs. We can take your custom banners and signs idea, and have one of our graphic designers create a visual representation of that idea, and eventually, translate that idea into a high-quality sign made of wood, metal, or vinyl, according to your specifications.

We offer unique and quality designs that will make your brand visible and stand out from the rest. What are your goals for your company in terms of branding? We want to know your thoughts!

Visit us personally in our store and hand us your designs. You can also call us using the following phone numbers.

Address: 1920 W. Aster dr. Phoenix, AZ 85029

Phone: 1-888-439-2695 / 602-439-2694

And for our final words: be consistent and keep track of your progress! Knowing your brand is a never-ending process, but by knowing what you can offer, you will eventually find out where you are headed to be.

Let’s Have a Banter About Banners and Brand

We see banners practically everywhere. In public places such as schools and universities, offices and parks. In almost every street, churches, and malls. Banners have been around forever and are one of the best-known forms of outdoor advertising.

If you own or operate a business, you know for sure how essential advertising is, and posting banners is a great way to promote and market a certain product or service.

Not only are banners sturdy and strong, they are not too costly and if the same customers pass your billboard every day as they travel to work, you are likely to be the first business they think of when they want to buy a product.

Banners should be eye-catching, easy to read yet can create impact. Above all these, your banners should stand out from the rest.

If you will be able to do this, it can help you increase sales and establish your competitive advantage tremendously. How can we do this?

Know your target audience

First and foremost, who are your target audience? What do they want from you? What are their daily struggles?

Before you start posting the very first viral banner, make sure you know who your target audience are, and your products should be able to attend to their needs.

Are you aiming to market your products to professional ones, moms-at-home, or teenagers? Or maybe you plan to give services to millennials, to students or to those who are already in the corporate world?

It is crucially important to know who you will reach out to before you consider creating your banner.

Becoming familiar to who you want to convert into regular customers will let you know what type of banner you should put up, what kind of message should be created and how it will be promoted.

Provide a simple yet relevant message

As the popular saying goes, “less is more”. It is important to remember that banners are posted in places where people tend to be around, so give the exact marketing messages that you want to convey.

The target audience must be able to comprehend exactly what the message wants to put across, so please avoid complicated words. Keep it short & sweet!

The people are moving and are too busy dealing with their own lives so maximize your banner usage by sending them messages in a very straightforward manner.

If you do this, you also save more time and always remember that time is money!

The visual images and designs are important

The banners that you will put up should be enticing and attractive. We aim to get the interest of our target audience, so make sure the graphics are appealing to the eye.

Be aware of the right color schemes to use, not too flashy but not too humble, just enough to capture one’s attention.

Use high-resolution images and keep in mind that as a business owner, you’ve only got a few seconds to grab customers’ attention.

According to https://www.digitalinformationworld.com/2018/09/the-human-attention-span-infographic.html, the average human attention span has fallen from 12 seconds in year 2000 (or around the time smartphones hit the scene) to eight seconds today.

Human attention span is at its lowest ever, thanks to technology advancements!

So once you have your slim chance of getting your potential customer’s attention, keep it in every possible way by being interesting enough.

Boost your brand.

The banners will surely captivate the attention of your future clients to generate income, but it can serve another purpose: to boost your brand.

Your brand is your company’s most valuable asset, and developing it is one of the most important tasks. Your brand should reflect what your business stands for and what sets it apart from your competitors – it expresses the qualities, strengths and ‘personality’ of your business.

And by using these banners, you develop and boost your brand. The visibility and reputation can be seen when you put up banners aside from promoting the services that you provide.

So be consistent with how you want to be seen and focus on it. Once you have already researched your target audience and you are aware of what will make them purchase and consider your brand, let them remember you having a strong brand.

A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they trust.

And lastly, Be different!

Your uniqueness from the rest will definitely make you stand out from the crowd and competitors, so dare to be different.

What can you offer that can’t be seen with others? What will make them consider your brand, services and products?

Be different enough to let them talk about you and establish your brand in such a way that you will leave a lasting impression. Everyday is full of typical chores and routines, if you will add spice and improvement to your clients, they will continue patronizing your products.

In advertising and marketing, the goal is to always be noticed! So put up that banner now and be known in the industry that you plan to conquer! 

Keep all these things in mind if you are planning to put up the perfect banners that will represent, promote and generate income for your company.

If you are unsure on where to begin, Custom Graphix Signworks, LLC is here to offer customized banners. For your marketing needs, we can always lend our hand so you can focus on your business.

We make sure your company is well equipped with everything that you need and we will help you and your establishment to succeed. You may visit us now at 1920 W. Aster Dr. Phoenix, AZ 85029 or call us using the following phone numbers: 18884392695/ 6024392694.

Check out our Instagram page and go to our website Custom Graphix: Custom Signs, Banners and Feather Flags to see our services that will surely boost and promote your business!

How Feather Flags Can Help Your Business

There are many different ways to send out your message to the public. You can do it via billboards, three-dimensional signboards, or illuminated signages. But sometimes these can come in pricy cost or it is not appropriate to the size and design of your store.

One effective solution is having your message posted with the use of feather banners. If you want to get your message noticed by people, feather flags or feather banners are brilliant means to make that happen.

Feather banners are proven to be attractive and effective in making messages, announcements, and promos stand out in public, especially when they are placed in strategic areas with high traffic. Custom feather flags can deliver because they are easy to install and can be moved with less effort.

Feather flag banners are great for outdoor and indoor signage that could give your brand as well as your business space a trendy but professional look. Double-sided feather flags have high efficacy in drawing the public’s attention to your event, product, business, or sales promotion. Cheap feather flags can be displayed with less time and less hassle.

Feather flags can be used as entranceway design. Flag banners can also be utilized as boundary design for a show or exhibition. Feather flags signs are ideal for car dealerships and real estate marketing displays. Custom feather flags are also good to be set up in conventions, especially when placed strategically in areas with high traffic.

FEATHER FLAGS DESIGN

Feather flags and feather signs come in different shapes that can suit your needs. You can choose among the three types available in the market: feather flags, teardrop flags, and sail flags.

Feather flags, as the name denotes, are feather-shaped that is moves smoothly in the wind. Because of their unique design and shape, they easily catch attention. There are double sided feather flags where you can put designs on both sides to double your design’s exposure.

Teardrop flags are the firm types. They are more stationary during windy periods.

If you want your design to come in large size, you may want to consider sail flags. These types have the largest printable area perfect for larger than life messages.

What makes feather flags and feather banners terrific is their almost unlimited freedom for graphics space. Custom feather flags’ shape, design, and mobility give customers the advantage of exercising creativity in showcasing company logos and business messages in many vibrant and attractive ways. Double sided feather flags give more space to express your message. It will make people look at your feather flag banners twice. That is why feather flag signs can deliver the expectation of attracting anyone who passes by the feather flags cheap. And these feather flags cheap will not let you down. 

HIGH QUALITY

Advertising feather flags are designed to withstand different weather conditions and glide with the wind, giving feather flag banners elegance and resilience for long periods. Custom feather signs can really make your marketing strategy effective and boost brand awareness, taking your company image to a step higher.

Feather banners are made up of tough and weather-resistant material called polyester fabric. Feather signs can be made small, medium, or big, ranging from 2.6m to over 5m tall when assembled. Moreover, feather flags cheap and the accessories that go with them are lightweight and portable. You can easily set it up any place, be it indoor or outdoor; sunny or windy condition. 

Feather flags come with aluminum poles and a chrome plated steel base that is strong but movable and can be disassembled with little effort.

If your feather flag signs get filthy, do not worry. Feather flag banners are easy to clean and washable. You can wash it with water and soap without damaging the design because feather signs are made from durable polyester fabric.

RELIABLE BASE

Another impressive feature of feather flag banners is the base that is characterized by flexibility. Bases can support feather flag signs in many different ground conditions. Feather banners stand has a ground mount stake for soft surfaces like grass, soil, or even snow. It comes with accessories that can be changed depending on the ground quality.

For hard surfaces, the X base stand can be used for custom feather flags. There is also what is called the donut-shaped water bag that adds stability when using the x base in windy areas.

You can rely on the cross base to keep the banner standing straight. However, in case the feather flag banners will be displayed in a place with windy conditions, a water weight bag should keep the feather flag down. There is also an option of putting a ground spike for your feather flags. The spike that comes with a pointed edge has the ability to firmly hold the pole on the ground, securing it in place.

You may also want to consider selecting our ground spike option. The spike comes with a pointed edge so you can drive the pole into the ground and secure it in place.

MAKE YOUR FEATHER FLAG MORE EFFECTIVE

Feather flags are among the most effective ways of outdoor advertising. You can make the most of custom feather flags and feather flags cheap with by doing some of these recommendations:

Do not overdo the text. Since custom feather flags are meant to be seen from afar, do not put a lot of text in your feather flags. Use a design that is easy to read for advertising feather flags and double sided feather flags. Make it short and sweet.

Make sure to use photos and graphics that are in high resolution. The output of poor resolution illustrations and photos will distort your designs on your custom feather flags, which can also affect the message you want to send out to your target market. Distorted design in feather flags cheap could also send an unpleasant impression about your company.

Do not worry if designs move. Flags are designed to swivel but stay put when the wind blows.Most of the times flags are displayed outdoors. However, when a storm is about to happen, it is advisable to pack them up and take them inside to preserve them and avoid accidents.

Finding The Right Metal Sign For Your Business

For a business to succeed, it has to have an effective marketing strategy, and having a good signage is one important aspect of it. A signage is part of a company’s branding that conveys character and purpose. It also tells something about products, services, and contact info designed to help potential customers in their decision making.

Types Of Business Signage Materials

There are many types of materials being used in signage for business. Among the most popular types is the metal sign that combines stylishness, flexibility, and durability.

Metal Signs

Because of its feat, metal signs are preferred to be used in a variety of industries such as real estate, contractors, commercial, marine, new businesses, informational, POP Displays, industrial, directional, safety signs, street signs, construction, corporate, exterior walls, gates, and fences.

Such areas use metal yard signs, outdoor metal signs, and other kinds of metal signs for business. This is due to the capability of metal signs to withstand harsh conditions.

Moreover, despite the digitization of business logos and banners, many companies still prefer using outdoor metal signs. In a report, one widely known office supplies company have discovered that around 17 percent of its customers are persons who really had no intentions to buy something from the store but they did it because they saw the sign. That is indeed one compelling power of signage in marketing.

Custom Metal Signs Are Cost Effective

Metal signs are considered as a great investment in marketing a business. Yes, it is conventional but still cost-effective in comparison to advertising in traditional media like newspaper, magazines, television, and radio.

Metal signs now can be customized in accordance to the character and design of the business. With the use of the modern technology in digital printing, custom outdoor metal signs are now made better and can be tailored to meet the needs in finding custom metal signs near me, metal signs for business, and metal yard signs.

To determine the right kind of metal signs for business, one must know the essential traits of the different kinds of materials being used in metal signage. This can serve as a guide that can help in making the right choice and to ensure cost-efficiency.

However, in determining the right kind of outdoor metal signs, one must also take in consideration the weather conditions, including the strength of winds, rain, and heat in the vicinity where the custom metal sign will be set-up.

If you plan to put your sign in an area where high winds occur occasionally, consider making the density of the outdoor metal signs thicker. The thickness of the metal material will depend on the wind strength in the area, generally speaking.

Custom Metal Signs for Businesses

The most prevalent kind of metal used in metal signs for business is aluminum due to its characteristics of being lightweight, flexibility, and durability. Its thickness can also be easily adjusted to the over all size of the desired custom outdoor metal signs and in accordance to the weather conditions in the area.

Unlike signage made up of steel, aluminum metal yard signs does not rust as time goes that is why it is best for custom outdoor metal signs for extremely busy areas like streets, high traffic, wet, construction, and heavy equipment places. It also has elegant design that tells something about a company’s professionalism.

Other metals used in outdoor metal signs are Alumalite, Dibond, ARMOUR-Wood, steel, stainless steel, brass, and bronze.

Alumite

Alumalite, a corrugated plastic sign material reinforced with rigid aluminum sign panels on the sides. Compared to Armour-wood, Alumalite is easier to handle and to be installed ideal for outdoor metal signs. It is also highly durable, but less stronger than Armour Wood, which is thicker and heavier. However, It can be easily cut using standard carpentry tools. When properly fastened between two posts, Alumalite can resist strong winds upto 120 mph. Having these features, it is recommended to be used for digital print, architectural signage, corporate ID, multiple panel signs, neon signs, electrical LED, channel letters, mounted signs for wall and fence, panel signs, cut outs, scoreboards, murals, 3D signs, kiosks, and billboards.

Dibond

If one is searching for a material stronger than standard gauge metal sign, Dibond is a solid choice for its strong plastic sign, reinforced on both sides with adamant aluminum panels. This material is made up of a flexible polyethylene core covered with thin aluminum sheet on each side, with a finishing of a high end lacquer that ensures perfect printing. It can be drilled, screwed, riveted to any kind of surface without the risk of getting rust or crack. More durable than Alumalite, Dibond is the more ideal choice for wall mounted signs, hanging signs, custom metal signs near me, advertising displays, and small post mounted signs.

Armor-Wood

Meanwhile, Armor-Wood signs is also recommended by signage experts because of its known top-level durability, considered as one of the toughest and highly-rigid materials used for signage available in the market. The strength of Armour-Wood signs lies on traditional wooden signs (solid, plywood core) merged with a glossy aluminum sheets exterior finish that produces a sign material that can endure for a very long time. It has a high wind resistance versus other sign materials, which makes it ideal for custom metal signs that is expected to deliver a long-lasting recognition for a business. Experts highly recommend Armour-Wood for outdoor metal signs, construction site signs, real estate signs, wall mounted signs, post and panel signs, and hanging and fence mounted signs.

Other Custom Metal Signs Materials

Other materials used for metal signs are lightweight stainless steel, bronze, and brass. Such materials are ideal to create to vintage metal signs for a modern brand or perhaps office designs in retro style. Such technique can touch the feeling of nostalgia that delights most people. Other materials that can be used are brushed aluminum, copper, engraved, and custom painted. These materials can also deliver a distinctive, corporate look for the office interior design, especially for reception areas.

Some experts recommend the use of stainless steel in metal signs because of its strength that it can endure dents and tears. But the downside of the material is its weight as steel is substantially heavy which narrows down options for installation.

Personalized Metal Signs Considerations

In designing custom metal sign, one thing that must take into consideration: You have to choose which size that fits well with the layout size of your space. Large signage requires large text sizes and make sure to high resolution of logos and images so that the quality will not be compromised. The size of metal sign can be made to fit angles to make the display more convenient, portable, and most importantly, easy to view and read.

Some say that Bigger is better. But when it comes to signage, it is not always the case. Just imagine placing an enormous metal signage in front of a store that could block the entrance. It is not appropriate. Thus, it is vital to determine the right dimensions compatible with the message that one wants to say to customers. Take in consideration also the location of the sign, the color, and readability of the texts.

In spite of these guidelines, do not hesitate to express creativity in creating display logos for metal signs, especially for outdoor metal signs, to satisfy the needs of your business because metal signs allow customization when it comes to shapes, design, in any sizes. For example, one can create a metal sign with a huge 8-foot hamburger design for a burger chain. Such display can get the attention of people and entice them to try out the product being offered. This increases visibility and awareness of the business to the public.

Top 20 Attention-Grabbing & Clever Billboards

In a lot of our blog posts, we always discuss the high relevance of traditional advertising today even with the ever increasing take over of the online digital ad spaces.

Physical ads though are here to last. Below are our top 5 attention-grabbing billboard ads compilation for today.

1. Formula Toothcare’s “Bite”

Image by adsoftheworld.com

This was created by Ogilvy & Mather in Jakarta, Indonesia to reinforce the “strong teeth”.

Creative Directors: Leonardus Bramantya
Art Directors: Erick Sulistio
Copywriter: Ratna Puspita
Photographers: Erick Sulistio
Additional credits: Dian Nurvianty, Yan Yin
Published: 2006

2. Oldtimers Restaurants’ “Tunnel”

Image by adsoftheworld.com

Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops.


Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Concept: Francesco Bestagno, Alexander Hofmann
Creative Director / Art Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Graphic Design: Daniela Schabernak
Photo: Hannes Kutzler
Production: Norbert Rabenseifner

Published: March 2007

3. Panasonic’s “Nose Hair Trimmer”

Image by toxel.com

The nose hair of the man are actually electric grid wires. It shows that it’s a bit dangerous cutting nose hairs like live wires.

Advertising Agency: Saatchi & Saatchi, Indonesia

4. Koleston Naturals’ “Change”

Image by adsoftheworld.com

The billboard efficiently used the background surroundings to emphasize its message.


Advertising Agency: Leo Burnett, Beirut, Libanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
Published: October 2007

5. McDonald’s “Chalkboard Menu”

Image by designtaxi.com

In Warsaw, Poland, McDonald’s teamed up with creative agency DDB Warsaw and graffiti artist Stefan Szwed-Strozynski, to put up a giant chalkboard with hand-drawn menus as a billboard.

6. BBC World’s “Woman”

Image by adsoftheworld.com

The two-sided billboard arouses curiosity by showing a broken story on just one side of the billboard. By looking at both sides, you will get the whole picture.

Ad Agency: BBDO New York

7. The Day After Tomorrow’s “Submerged Billboard”

Image by adsoftheworld.com

This ad really attracts attention by submerging itself in the water. It also emphasizes the disaster scenes of the movie.

Ad Agency: Fame Adlabs

8. McDonald’s “Fresh Salads”

Image by thisisnotadvertising.wordpress.com

The goal is to emphasize that McDonald’s always use high quality ingredients on their meals.

Advertising Agency: Leo Burnett, Chicago
Executive Creative Director: Mark Tuttsel
Creative Director: John Montgomery/John Condon
Art Director: Vince Cook/Brian Shembeda
Copywriter: Gary Fox-Robertson/Avery Gross

9. Cadbury’s “Giant Chocolate Billboard”

Image by trendhunter.com

Simply eye-catching. It really looks like the Cadbury chocolate!

10. Women’s Aid’s “Look at Me”

Image by mashable.com

It shows a statement that tries to interact with the audience.

Ad Agency: WCRS

Have you also seen clever banner ads like these? Let us know in the comments below. It would be great if you have a URL of the image so we can update our list.

Why Traditional Banners Are Still Very Relevant In Today’s Marketing

Photo by Aaron Sebastian on Unsplash

In the advent of Internet era, more and more businesses have started to bring their businesses online and together with this, the online advertising industry proliferated and now becomes a giant force in the overall advertising industry.

But despite of this unprecedented growth in online digital advertising, the traditional advertising with banners still proved to be relevant. Below are the reasons why.

Vinyl Banners are Practical

Not all businesses can fully migrate online. There are still shops that need offices and physical stores. In order to maximize the advertising effort of a businesses, a lot of businesses uses vinyl banners to highlight services and even make people aware of their brands.

Photo by Daan Huttinga on Unsplash

They make use of their store’s available spaces to communicate with their target customers in their area. Some even prints large format banners on a busy highway and showcase their products or services.

And the good thing about these banner ads is that you can re-use them over and over again, year after year as long as the manufacturers and printers of your banners use a high quality printers, inks and materials.

Great ROI

Photo by rawpixel on Unsplash

Since you can re-use them how many times you want (as long as they are still pleasing to the eye of your customers), businesses using vinyl banner ads are getting higher ROI on their investment.

The cost is very minimal as you only have to print once.

Memorability

Do you know that a human brain can process an image in less 13 MILLISECONDS?! That’s according to a recent discovery by MIT neuroscientists.

This is the reason why still lots of large businesses are using large format banners to promote their products and to “insert” ideas in their target customers’ minds.

Photo by Jakob Owens on Unsplash

Blown away by the discovery above? How about this;

Humans have a remarkable ability to remember pictures. It was shown several decades ago that people can remember more than 2,000 pictures with at least 90% accuracy in recognition tests over a period of several days, even with short presentation times during learning. (Source)

So the next time you have a space in your store that you think is ideal for a sign or vinyl banner, go for it! Visit Custom Graphix pre-made vinyl banners, wether you are looking to open up a new store for your business or advertise your existing car wash business.

Custom Graphix Signworks LLC Shop Owner Won the Grand Prize in Discover Roland Contest!

Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling industries.

Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG is the world’s number one provider of wide-format inkjet printers for the durable graphics market.

Roland DG is also affiliated with Roland Corporation, renowned in the music world for developing MIDI technology and for producing sophisticated digital music equipment including keyboard synthesizers, recording equipment and other related technologies.

Mladen Mirkovic, shop owner of Custom Graphix Signworks LLC, posing with a Roland printer

Roland printers are such a huge part of our operation that we are very particular on their printers’ features.

The reason why when Roland DGA announced they are having a contest on October last year, our shop owner, Mr. Mladen Mirkovic quickly submitted our entry.

And just sometime last month, they informed us that our shop owner and Custom Graphix Signworks LLC won the grand prize! Yay!

So the contest involves Roland product demonstrations and commentaries by the participants, which will be measured on 3 major metrics; creativity, passion and uniqueness.

The prize for the grand winner is an all-expenses paid, luxury African sightseeing safari for two, approximately US$18,000 in value! Wow, big congratulations to you Mladen! Enjoy the African Safari adventure 🙂

Better Way to Celebrate Your Kid’s Birthday with Fantastic Birthday Banners at Cheap Rates

There is no better way to celebrate a birthday than to get an exceptional birthday banner at affordable rates. It is simple enough to state you are grateful; it is far superior to indicate it by completing a kind deed, something that you don’t do each day.

Not on the grounds that somebody is compelling you. Not on the grounds that somebody proposes it. In any case, just on the grounds that your internal goodness, your spirit, needs to express its a debt of gratitude is in order for being conceived and alive. Also, nothing, obviously, gives a parent more noteworthy joy. This is the genuine experience of birth, the genuine start of an existence of importance.

Birthday Banner Templates of Custom Graphix

Click Here to Start Designing your Birthday Banner Image Credit: https://unsplash.com/@gaellemm