Finding The Right Metal Sign For Your Business

For a business to succeed, it has to have an effective marketing strategy, and having a good signage is one important aspect of it. A signage is part of a company’s branding that conveys character and purpose. It also tells something about products, services, and contact info designed to help potential customers in their decision making.

Types Of Business Signage Materials

There are many types of materials being used in signage for business. Among the most popular types is the metal sign that combines stylishness, flexibility, and durability.

Metal Signs

Because of its feat, metal signs are preferred to be used in a variety of industries such as real estate, contractors, commercial, marine, new businesses, informational, POP Displays, industrial, directional, safety signs, street signs, construction, corporate, exterior walls, gates, and fences.

Such areas use metal yard signs, outdoor metal signs, and other kinds of metal signs for business. This is due to the capability of metal signs to withstand harsh conditions.

Moreover, despite the digitization of business logos and banners, many companies still prefer using outdoor metal signs. In a report, one widely known office supplies company have discovered that around 17 percent of its customers are persons who really had no intentions to buy something from the store but they did it because they saw the sign. That is indeed one compelling power of signage in marketing.

Custom Metal Signs Are Cost Effective

Metal signs are considered as a great investment in marketing a business. Yes, it is conventional but still cost-effective in comparison to advertising in traditional media like newspaper, magazines, television, and radio.

Metal signs now can be customized in accordance to the character and design of the business. With the use of the modern technology in digital printing, custom outdoor metal signs are now made better and can be tailored to meet the needs in finding custom metal signs near me, metal signs for business, and metal yard signs.

To determine the right kind of metal signs for business, one must know the essential traits of the different kinds of materials being used in metal signage. This can serve as a guide that can help in making the right choice and to ensure cost-efficiency.

However, in determining the right kind of outdoor metal signs, one must also take in consideration the weather conditions, including the strength of winds, rain, and heat in the vicinity where the custom metal sign will be set-up.

If you plan to put your sign in an area where high winds occur occasionally, consider making the density of the outdoor metal signs thicker. The thickness of the metal material will depend on the wind strength in the area, generally speaking.

Custom Metal Signs for Businesses

The most prevalent kind of metal used in metal signs for business is aluminum due to its characteristics of being lightweight, flexibility, and durability. Its thickness can also be easily adjusted to the over all size of the desired custom outdoor metal signs and in accordance to the weather conditions in the area.

Unlike signage made up of steel, aluminum metal yard signs does not rust as time goes that is why it is best for custom outdoor metal signs for extremely busy areas like streets, high traffic, wet, construction, and heavy equipment places. It also has elegant design that tells something about a company’s professionalism.

Other metals used in outdoor metal signs are Alumalite, Dibond, ARMOUR-Wood, steel, stainless steel, brass, and bronze.

Alumite

Alumalite, a corrugated plastic sign material reinforced with rigid aluminum sign panels on the sides. Compared to Armour-wood, Alumalite is easier to handle and to be installed ideal for outdoor metal signs. It is also highly durable, but less stronger than Armour Wood, which is thicker and heavier. However, It can be easily cut using standard carpentry tools. When properly fastened between two posts, Alumalite can resist strong winds upto 120 mph. Having these features, it is recommended to be used for digital print, architectural signage, corporate ID, multiple panel signs, neon signs, electrical LED, channel letters, mounted signs for wall and fence, panel signs, cut outs, scoreboards, murals, 3D signs, kiosks, and billboards.

Dibond

If one is searching for a material stronger than standard gauge metal sign, Dibond is a solid choice for its strong plastic sign, reinforced on both sides with adamant aluminum panels. This material is made up of a flexible polyethylene core covered with thin aluminum sheet on each side, with a finishing of a high end lacquer that ensures perfect printing. It can be drilled, screwed, riveted to any kind of surface without the risk of getting rust or crack. More durable than Alumalite, Dibond is the more ideal choice for wall mounted signs, hanging signs, custom metal signs near me, advertising displays, and small post mounted signs.

Armor-Wood

Meanwhile, Armor-Wood signs is also recommended by signage experts because of its known top-level durability, considered as one of the toughest and highly-rigid materials used for signage available in the market. The strength of Armour-Wood signs lies on traditional wooden signs (solid, plywood core) merged with a glossy aluminum sheets exterior finish that produces a sign material that can endure for a very long time. It has a high wind resistance versus other sign materials, which makes it ideal for custom metal signs that is expected to deliver a long-lasting recognition for a business. Experts highly recommend Armour-Wood for outdoor metal signs, construction site signs, real estate signs, wall mounted signs, post and panel signs, and hanging and fence mounted signs.

Other Custom Metal Signs Materials

Other materials used for metal signs are lightweight stainless steel, bronze, and brass. Such materials are ideal to create to vintage metal signs for a modern brand or perhaps office designs in retro style. Such technique can touch the feeling of nostalgia that delights most people. Other materials that can be used are brushed aluminum, copper, engraved, and custom painted. These materials can also deliver a distinctive, corporate look for the office interior design, especially for reception areas.

Some experts recommend the use of stainless steel in metal signs because of its strength that it can endure dents and tears. But the downside of the material is its weight as steel is substantially heavy which narrows down options for installation.

Personalized Metal Signs Considerations

In designing custom metal sign, one thing that must take into consideration: You have to choose which size that fits well with the layout size of your space. Large signage requires large text sizes and make sure to high resolution of logos and images so that the quality will not be compromised. The size of metal sign can be made to fit angles to make the display more convenient, portable, and most importantly, easy to view and read.

Some say that Bigger is better. But when it comes to signage, it is not always the case. Just imagine placing an enormous metal signage in front of a store that could block the entrance. It is not appropriate. Thus, it is vital to determine the right dimensions compatible with the message that one wants to say to customers. Take in consideration also the location of the sign, the color, and readability of the texts.

In spite of these guidelines, do not hesitate to express creativity in creating display logos for metal signs, especially for outdoor metal signs, to satisfy the needs of your business because metal signs allow customization when it comes to shapes, design, in any sizes. For example, one can create a metal sign with a huge 8-foot hamburger design for a burger chain. Such display can get the attention of people and entice them to try out the product being offered. This increases visibility and awareness of the business to the public.

Top 20 Attention-Grabbing & Clever Billboards

In a lot of our blog posts, we always discuss the high relevance of traditional advertising today even with the ever increasing take over of the online digital ad spaces.

Physical ads though are here to last. Below are our top 5 attention-grabbing billboard ads compilation for today.

1. Formula Toothcare’s “Bite”

Image by adsoftheworld.com

This was created by Ogilvy & Mather in Jakarta, Indonesia to reinforce the “strong teeth”.

Creative Directors: Leonardus Bramantya
Art Directors: Erick Sulistio
Copywriter: Ratna Puspita
Photographers: Erick Sulistio
Additional credits: Dian Nurvianty, Yan Yin
Published: 2006

2. Oldtimers Restaurants’ “Tunnel”

Image by adsoftheworld.com

Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops.


Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Concept: Francesco Bestagno, Alexander Hofmann
Creative Director / Art Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Graphic Design: Daniela Schabernak
Photo: Hannes Kutzler
Production: Norbert Rabenseifner

Published: March 2007

3. Panasonic’s “Nose Hair Trimmer”

Image by toxel.com

The nose hair of the man are actually electric grid wires. It shows that it’s a bit dangerous cutting nose hairs like live wires.

Advertising Agency: Saatchi & Saatchi, Indonesia

4. Koleston Naturals’ “Change”

Image by adsoftheworld.com

The billboard efficiently used the background surroundings to emphasize its message.


Advertising Agency: Leo Burnett, Beirut, Libanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
Published: October 2007

5. McDonald’s “Chalkboard Menu”

Image by designtaxi.com

In Warsaw, Poland, McDonald’s teamed up with creative agency DDB Warsaw and graffiti artist Stefan Szwed-Strozynski, to put up a giant chalkboard with hand-drawn menus as a billboard.

6. BBC World’s “Woman”

Image by adsoftheworld.com

The two-sided billboard arouses curiosity by showing a broken story on just one side of the billboard. By looking at both sides, you will get the whole picture.

Ad Agency: BBDO New York

7. The Day After Tomorrow’s “Submerged Billboard”

Image by adsoftheworld.com

This ad really attracts attention by submerging itself in the water. It also emphasizes the disaster scenes of the movie.

Ad Agency: Fame Adlabs

8. McDonald’s “Fresh Salads”

Image by thisisnotadvertising.wordpress.com

The goal is to emphasize that McDonald’s always use high quality ingredients on their meals.

Advertising Agency: Leo Burnett, Chicago
Executive Creative Director: Mark Tuttsel
Creative Director: John Montgomery/John Condon
Art Director: Vince Cook/Brian Shembeda
Copywriter: Gary Fox-Robertson/Avery Gross

9. Cadbury’s “Giant Chocolate Billboard”

Image by trendhunter.com

Simply eye-catching. It really looks like the Cadbury chocolate!

10. Women’s Aid’s “Look at Me”

Image by mashable.com

It shows a statement that tries to interact with the audience.

Ad Agency: WCRS

Have you also seen clever banner ads like these? Let us know in the comments below. It would be great if you have a URL of the image so we can update our list.

Why Traditional Banners Are Still Very Relevant In Today’s Marketing

Photo by Aaron Sebastian on Unsplash

In the advent of Internet era, more and more businesses have started to bring their businesses online and together with this, the online advertising industry proliferated and now becomes a giant force in the overall advertising industry.

But despite of this unprecedented growth in online digital advertising, the traditional advertising with banners still proved to be relevant. Below are the reasons why.

Vinyl Banners are Practical

Not all businesses can fully migrate online. There are still shops that need offices and physical stores. In order to maximize the advertising effort of a businesses, a lot of businesses uses vinyl banners to highlight services and even make people aware of their brands.

Photo by Daan Huttinga on Unsplash

They make use of their store’s available spaces to communicate with their target customers in their area. Some even prints large format banners on a busy highway and showcase their products or services.

And the good thing about these banner ads is that you can re-use them over and over again, year after year as long as the manufacturers and printers of your banners use a high quality printers, inks and materials.

Great ROI

Photo by rawpixel on Unsplash

Since you can re-use them how many times you want (as long as they are still pleasing to the eye of your customers), businesses using vinyl banner ads are getting higher ROI on their investment.

The cost is very minimal as you only have to print once.

Memorability

Do you know that a human brain can process an image in less 13 MILLISECONDS?! That’s according to a recent discovery by MIT neuroscientists.

This is the reason why still lots of large businesses are using large format banners to promote their products and to “insert” ideas in their target customers’ minds.

Photo by Jakob Owens on Unsplash

Blown away by the discovery above? How about this;

Humans have a remarkable ability to remember pictures. It was shown several decades ago that people can remember more than 2,000 pictures with at least 90% accuracy in recognition tests over a period of several days, even with short presentation times during learning. (Source)

So the next time you have a space in your store that you think is ideal for a sign or vinyl banner, go for it! Visit Custom Graphix pre-made vinyl banners, wether you are looking to open up a new store for your business or advertise your existing car wash business.

Custom Graphix Signworks LLC Shop Owner Won the Grand Prize in Discover Roland Contest!

Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling industries.

Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG is the world’s number one provider of wide-format inkjet printers for the durable graphics market.

Roland DG is also affiliated with Roland Corporation, renowned in the music world for developing MIDI technology and for producing sophisticated digital music equipment including keyboard synthesizers, recording equipment and other related technologies.

Mladen Mirkovic, shop owner of Custom Graphix Signworks LLC, posing with a Roland printer

Roland printers are such a huge part of our operation that we are very particular on their printers’ features.

The reason why when Roland DGA announced they are having a contest on October last year, our shop owner, Mr. Mladen Mirkovic quickly submitted our entry.

And just sometime last month, they informed us that our shop owner and Custom Graphix Signworks LLC won the grand prize! Yay!

So the contest involves Roland product demonstrations and commentaries by the participants, which will be measured on 3 major metrics; creativity, passion and uniqueness.

The prize for the grand winner is an all-expenses paid, luxury African sightseeing safari for two, approximately US$18,000 in value! Wow, big congratulations to you Mladen! Enjoy the African Safari adventure 🙂

Better Way to Celebrate Your Kid’s Birthday with Fantastic Birthday Banners at Cheap Rates

There is no better way to celebrate a birthday than to get an exceptional birthday banner at affordable rates. It is simple enough to state you are grateful; it is far superior to indicate it by completing a kind deed, something that you don’t do each day.

Not on the grounds that somebody is compelling you. Not on the grounds that somebody proposes it. In any case, just on the grounds that your internal goodness, your spirit, needs to express its a debt of gratitude is in order for being conceived and alive. Also, nothing, obviously, gives a parent more noteworthy joy. This is the genuine experience of birth, the genuine start of an existence of importance.

Birthday Banner Templates of Custom Graphix

Click Here to Start Designing your Birthday Banner Image Credit: https://unsplash.com/@gaellemm

Celebrating Birthday With Birthday Banners Shows That You Celebrate And Appreciate Their Existence In Your Life!

Life is excellent on account of the connections we have and each relationship holds its own significance. Regardless of whether it’s with your better half, mother, father, spouse, kin, child, little girl or friends, everyone has held a piece of your heart for a noteworthy time of life. Amid this period of occupied lives and tumultuous work stack, in the event that you take out just a couple of long periods of your life and invest energy with your uncommon ones on their extraordinary day, their joy will be the confirmation that you have accomplished something advantageous.

Another Year Wiser, Another Year Older with Amazing Birthday Banners

When we were more youthful, the majority of us realized that having a birthday party, hosting a birthday get-together, getting treated uncommon, not getting stuck in an unfortunate situation and getting presents and cupcakes. When we were more youthful, birthday parties were the place we chose who the great friends are; you know, the ones who might give you that birthday present that you covertly looked at and left not really unpretentious insights about or the individuals who cherished chocolate cake as much as you. When we were more youthful, birthday celebrations were fun get-togethers that we excitedly foreseen; so what is the deal now?

Celebrate another year wiser and older with amazing Birthday Banners.

 
Click Here to Start Designing your Birthday Banner Image Credit: https://unsplash.com/@anniespratt