When was the last time you went on a drive through a small town? These places are starting to look more and more like ghost towns with each passing day: abandoned storefronts, closed shops, no sign of the hustle and bustle. This is the unfortunate result of the rise of e-commerce and behemoth companies.
Small, brick-and-mortar businesses have staggeringly low survival rates. Only half of these start-ups remains open after five years, and even that number is continually shrinking. Less than a third survive their first decade.
Mom and pop businesses simply cannot compete on the same level as Walmart and Amazon. One of their most striking deficiencies lies in the advertising. Most small, local businesses don’t have a marketing department, and it’s a surprise when they even have a social media account. All these dilapidated, closed-down stores suffer from the same folly. They lack adequate outdoor signage that is eye-catching and attractive to the community they inhabit. With Customgraphix outdoor advertising signage, this needs not to be an issue any longer. In this guide, we explain how our expert, custom Customgraphix outdoor advertising signage can help your business.
Customgraphix Outdoor Advertising Signage – Make It Legible
What is Customgraphix outdoor advertising signage? It is something that should be easy to read. It is used to convey a message, and to do so concisely. Most people passing by a store do so zooming in a car. As a business owner, it is your responsibility to let them know that your business is there, what it is, and what it does. That is a challenging feet to achieve via a simple inanimate object, especially if they are driving fast. Because of this, the information featured on the signage should be limited. It certainly shouldn’t be presented in full, long sentences. It needs to have everything – what your business is called and what it does – present immediately. It is highly important to use a font that is clear and legible. Trying to read a complex, long, swirly sentence in neon can be extremely frustrating so this is something you should avoid as not to deter potential clients. The font you choose for your Customgraphix outdoor advertising signage doesn’t have to be Arial or Times New Roman, but do try to avoid over-styling if possible.
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Customgraphix Outdoor Advertising Signage – Pick the Colors
Color is a subtle yet powerful element of any design. It packs a lot of impact on emotion and legibility. Strong colors can elicit strong emotional reactions. Depending on what your business is all about, you may want to avoid using colors that are too bold, such as blood red, and opt for something more soothing instead, such as tulip yellow. Yellow and other bright colors provide a wonderful highlight effect – they are easy to spot and look at – which makes them perfect for advertising. Once you have your background color picked out, you should choose the right color for your font as well. This should be common sense by now, but in case it’s not – dark backgrounds pair well with lighter-colored fonts, and vice-versa.
Customgraphix Outdoor Advertising Signage – Add the Logo
A logo symbolizes what a business is and what it does. If you are running a cafe, you probably shouldn’t include a basketball on your logo; Instead, you should opt for a stylized graphic of a latte or a steaming coffee. This is perfect for quick and efficient advertising. Use Customgraphix outdoor advertising signage as an opportunity to tell the world what your business is all about. Remember the old saying – ‘A picture is worth a thousand words.’
Not only does it communicate all the information you need it to, it does so instantaneously. When you think of other companies, you likely recall their logos first, such as McDonald’s arches or Nike’s check-symbol.
Traffic / “Let’s Stop There”
These are just some of the reasons why your business, or any other for that matter, simply can’t do without quality outdoor advertising signage. As increasing numbers of businesses are forced to deal with numerous and versatile challenges of the pandemic, quality outdoor signage has become an even more important communication tool. With Customgraphix outdoor advertising signage you can effortlessly communicate with your customers about your business’ new modes of operation while simultaneously distinguishing your brand from the competition.
Our quality outdoor advertising signage comes in a wide variety of colors, finishes, weights, sizes, and thicknesses ensuring they can accommodate any design and advertising needs.
The production process four our quality outdoor advertising signage takes much care and effort, guaranteeing a quality, well-lasting product. We wouldn’t waste our clients’ nor our own time by producing inferior quality outdoor signage that would fall apart in a month or two.
While we offer numerous existing templates across a wide range of different categories, our customers are not required to use one of them. We have provided an online design tool which allows our customers to design their own quality outdoor advertising signage from scratch, by using a blank template or by uploading a wide range of file types for pre-designed graphics. Additionally, we offer free design services in which we can design a graphic for you, or improve an existing design, completely free of charge.
Whether you already have print-ready art or graphics in mind, or need yet to design it, our assistance is available 24/7 and we are always happy to help you get started with quality outdoor advertising signage. For decades, Customgraphix outdoor advertising signage has been the cornerstone of marketing. For small businesses without marketing teams or considerable marketing budgets, sometimes this signage is all they can afford. Make your Customgraphix outdoor advertising signage legible. Make it concise with a clear font. Paint it with a complementary color scheme, add a logo, and imaginative graphic and, boom!
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